In the past years you recorded a bunch of amazing songs. You’re feeling good about your chances at blowing up. Then you start dropping music and nothing happens. Can you relate? I’m sure we can all relate to this.
It’s happened to me as well. I had a bunch of beats ready to go and I uploaded them to Youtube. Nothing. Barely got 10 views in a month. It freaked me out. At the time I was an 11 year old kid who just wanted to make it in the music industry.
So once this happened I started doing research on marketing and growing an audience online. I discovered many different tactics that work well for me and that’s exactly what I’m going to share with you in this article.
This is probably one of the most obvious methods of building a fanbase & it’s also one of the easiest.
This is how it’s done. Go on Twitter, Instagram, Facebook or even Reddit. Find conversations that interest you or that involve the topic of music, business, or whatever you feel like talking about and just join them. Start talking with random people and get to know them.
Do this multiple times a day and people will start to recognize your name. Then go in the DM’s and start talking to some of those people and become genuine friends with them. These are the people who are going to be sharing your links when you drop the music. They will be the ones who will spread your brand through word of mouth because they actually know you and care about you.
Drop Consistent Content
One of the main reasons I believe that artists are not building the fanbase they want is that they don’t drop enough music. It’s cool to drop a song from time to time but this new generation of listeners always wants more music.
Now I know for some it’s tough to record music and constantly release new songs because of multiple reasons. I know for a fact that my artist Gotti Banxx is a perfectionist and it takes use weeks before we get a song to sound like we want to.
But my advice is to drop at least 1 song a week and if you can’t do that you MUST drop a song every 2 weeks. That way if your music starts to get traction you keep the buzz going but dropping new music.
Make Quality Music
Now I know in the previous section I said that you have to keep dropping music but that doesn’t mean that you should just record songs and drop them left and right. Make sure you get a good engineer (me, me, me!) to make your music sounds professional.
Listeners will not want to listen to garbage quality music. They want something that will please their ears. So every time you get into a studio make sure you focus on creating music that first, you like and second, that is of quality. This will keep your current fans and help you get new ones.
Take a minute to think about why you support the artists you love. Obviously the music plays an extremely important part but i’m also pretty sure that you like them because of who they are.
I know for a fact that I like J Cole & Kendrick because they have unique personalities. They are interesting people to me and that makes me want to support them and follow them.
What I recommend is for you to do the same. Be yourself and show the world who you truly are. You might find yourself to be boring but there will always be people who will be able to relate to your story. That is what will drive people to you and it is also the same thing that will make them want to support you. So go out there and be yourself.
Social media is one of the most powerful tools you have at your disposal. Use it. I find that man artists just use social media to spam links to their music and expect people to go and listen. The likelihood of that happening is not high at all. People will support those with whom they have interacted with.
So what you should do is go on social media and start engaging in conversations about anything that interests you. Whether that’s sports, the current state of music, politics, etc. Join the conversations and if the conversations with a specific person is good then take it to the DMs. Get to know those who you interact with and these are the people who are going to start supporting you in the long run.
Use the search function on platforms like Twitter and Instagram to find these conversations using hashtags and trending topics. This will guarantee that some people will see your posts and start interacting with you.
Now these tactics do work. But you shouldn’t expect to see immediate results. It will take months if not years for you to build a very strong following but that following will be like a tribe of people who will always be there to support you when you need them.
I hope these 5 tips helped and if you enjoyed this post please leave a comment and share the article for others to see.